{
  "_about": "The product shown on the home page. 'schedule' = list of products, each with 'start' (ISO time with +03:00). The site shows the last product whose start time has passed - so the switch happens by itself, no push needed. The last one stays until the list changes. Fields: title, rating (e.g. 4.6), reviews (number), bought (e.g. '2,000+'), text, price (number or null = 'see price on store'), regular, currency, store, extra, image (https), reasons (up to 3), url, affiliate (true only for an affiliate link).",
  "schedule": [
    {
      "start": "2026-10-10T14:15:00+03:00",
      "title": "Outward Hound Hide-A-Squirrel (XL)",
      "text": "A plush tree trunk with 6 squeaky squirrels hidden inside. Your dog has to pull them out one by one - endless fun, and great for funny videos.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/71w7piGJmwL._AC_SL600_.jpg",
      "reasons": [
        "Turns treat time into a hide-and-seek game",
        "Six squeaky squirrels - when one is lost, the game goes on",
        "Soft plush, made for gentle chewers"
      ],
      "url": "https://www.amazon.com/dp/B005VS9WO6",
      "affiliate": false,
      "rating": 4.6,
      "reviews": 52459,
      "bought": "2,000+"
    },
    {
      "start": "2026-10-12T14:15:00+03:00",
      "title": "KONG Classic Stuffable Dog Toy",
      "text": "The classic red rubber toy. Fill it with treats or peanut butter and your dog stays busy for a long time. It bounces in funny directions, too.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/61CT7VZTqQL._AC_SL600_.jpg",
      "reasons": [
        "Stuff it with treats - keeps your dog busy for ages",
        "Natural rubber built for chewers",
        "Odd bounces make fetch more fun"
      ],
      "url": "https://www.amazon.com/dp/B0002AR0I8",
      "affiliate": false,
      "rating": 4.6,
      "reviews": 93604,
      "bought": "7,000+"
    },
    {
      "start": "2026-10-14T14:15:00+03:00",
      "title": "ChomChom Roller Pet Hair Remover",
      "text": "Roll it back and forth on the couch, bed or car seat and the dog hair goes into a little bin. No sticky sheets, no batteries.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/71mmJsbMGZL._AC_SL600_.jpg",
      "reasons": [
        "Picks up dog hair from couches, beds and car seats",
        "No sticky sheets and no batteries",
        "Empty the little bin and use it again"
      ],
      "url": "https://www.amazon.com/dp/B00BAGTNAQ",
      "affiliate": false,
      "rating": 4.5,
      "reviews": 205922,
      "bought": "10,000+"
    },
    {
      "start": "2026-10-16T14:15:00+03:00",
      "title": "Benebone Wishbone Dog Chew",
      "text": "A tough wishbone chew with real bacon flavor, shaped so dogs can grip it with their paws. Made for puppies and dogs who chew everything.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/71fKSebqrZL._AC_SL600_.jpg",
      "reasons": [
        "Saves your shoes, furniture and holiday decorations",
        "Built for strong chewers - lasts far longer than plush toys",
        "Easy-grip shape dogs can hold while they chew"
      ],
      "url": "https://www.amazon.com/dp/B00CPDWT2M",
      "affiliate": false,
      "rating": 4.5,
      "reviews": 110487,
      "bought": "20,000+"
    },
    {
      "start": "2026-10-18T14:15:00+03:00",
      "title": "Snuggle Puppy Heartbeat Toy",
      "text": "A soft plush pup with a gentle heartbeat inside and an optional warm pack. A cozy buddy for a new puppy's first nights in a new home.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/71lIf1eDgmL._AC_SL600_.jpg",
      "reasons": [
        "Helps new puppies settle into their crate or bed",
        "Soft, cuddly and washable (remove the heartbeat first)",
        "A favorite gift for anyone bringing home a puppy"
      ],
      "url": "https://www.amazon.com/dp/B0722XGRMB",
      "affiliate": false,
      "rating": 4.5,
      "reviews": 67108,
      "bought": "8,000+"
    },
    {
      "start": "2026-10-20T14:15:00+03:00",
      "title": "Dexas MudBuster Paw Cleaner",
      "text": "A cup with soft silicone bristles. Add a little water, twist your dog's paw in it, pat dry - and no more muddy prints on the floor.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/713JmR3jeIL._AC_SL600_.jpg",
      "reasons": [
        "Muddy paws clean in seconds, before they reach the couch",
        "No batteries, no mess - just water",
        "Small enough to keep by the door or in the car"
      ],
      "url": "https://www.amazon.com/dp/B01N64DCPR",
      "affiliate": false,
      "rating": 4.4,
      "reviews": 25308,
      "bought": "700+"
    },
    {
      "start": "2026-10-22T14:15:00+03:00",
      "title": "Rubie's Hot Dog Pet Costume",
      "text": "Turn your dog into a hot dog in a bun, mustard included. One of the most popular dog costumes for Halloween photos.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/61qBRdORRcL._AC_SL600_.jpg",
      "reasons": [
        "Guaranteed laughs at Halloween and in family photos",
        "Simple to put on - wraps around and closes underneath",
        "Comes in sizes from tiny pups to big dogs"
      ],
      "url": "https://www.amazon.com/dp/B00CJQ4KP4",
      "affiliate": false,
      "rating": 4.5,
      "reviews": 483,
      "bought": "100+"
    },
    {
      "start": "2026-10-24T14:15:00+03:00",
      "title": "FURminator deShedding Tool",
      "text": "A brush with a fine steel edge that reaches the loose undercoat - the fur that ends up on your floor, clothes and couch.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/61Z17RM6eZL._AC_SL600_.jpg",
      "reasons": [
        "Removes loose undercoat before it lands on your sofa",
        "A favorite of Golden Retriever and Doodle owners",
        "Button pushes the fur off the brush in one click"
      ],
      "url": "https://www.amazon.com/dp/B07MZDTG76",
      "affiliate": false,
      "rating": 4.7,
      "reviews": 13194,
      "bought": "3,000+"
    },
    {
      "start": "2026-10-26T14:15:00+03:00",
      "title": "Nina Ottosson Dog Brick Puzzle",
      "text": "A treat puzzle with sliding blocks and lift-up bones. Your dog has to think to find the treats - great for smart dogs who get bored.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/71qjzsDJPBL._AC_SL600_.jpg",
      "reasons": [
        "Mental exercise that tires dogs out like a long walk",
        "Three ways to play, so it stays interesting",
        "No batteries - just treats or kibble"
      ],
      "url": "https://www.amazon.com/dp/B0711Y9XTF",
      "affiliate": false,
      "rating": 4.5,
      "reviews": 49634,
      "bought": "3,000+"
    },
    {
      "start": "2026-10-28T14:15:00+03:00",
      "title": "Aquapaw Bath Time Lick Mat",
      "text": "A lick mat with strong suction cups that sticks to the tub or shower wall. Spread peanut butter on it and bath time becomes treat time.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/71rtYO9mtJL._AC_SL600_.jpg",
      "reasons": [
        "Keeps your dog busy and calm during baths and grooming",
        "Sticks to tiles, tubs and glass",
        "Also great for nail trims and brushing"
      ],
      "url": "https://www.amazon.com/dp/B07DKNN87F",
      "affiliate": false,
      "rating": 4.4,
      "reviews": 5918,
      "bought": "200+"
    },
    {
      "start": "2026-10-30T14:15:00+03:00",
      "title": "Best Friends by Sheri Donut Dog Bed",
      "text": "A round, raised-rim bed in soft faux fur that dogs love to curl up in. One of the most loved dog beds on Amazon - and a great holiday gift.",
      "price": null,
      "regular": null,
      "currency": "USD",
      "store": "Amazon",
      "extra": "",
      "image": "https://m.media-amazon.com/images/I/81K4svrNsfL._AC_SL600_.jpg",
      "reasons": [
        "The raised rim gives a sense of security for curling up",
        "Soft faux fur, machine washable",
        "Many sizes and colors to match your home"
      ],
      "url": "https://www.amazon.com/dp/B01MV0IX66",
      "affiliate": false,
      "rating": 4.6,
      "reviews": 73235,
      "bought": "600+"
    }
  ]
}